Meta CAPI
Meta CAPI, Conversions API and server signals: make Facebook and Instagram tracking reliable despite iOS and cookie loss.
6 articles- 01Meta CAPIDynamic catalogue retargeting in Morocco: DPA, feed and sequencing — the 2026 ROAS guideIn 2026, dynamic retargeting (Dynamic Product Ads) is the highest-ROAS lever in a Moroccan e-commerce Meta account: where prospecting runs between 1.5 and 3, well-sequenced DPA…10 min
- 02Meta CAPIMeta Advantage+ Audience in 2026: targeting is creative and signal — not interestsIn 2026, Facebook Ads targeting is no longer decided in the interest picker — it is decided by your creative and the quality of the signal you feed the algorithm. Advantage+ Aud…10 min
- 03Meta CAPIInstagram Ads Cost in Morocco 2026: CPM, CPC, minimum budget — the real numbersIn 2026, Instagram advertising in Morocco costs on average 25 to 60 MAD per thousand impressions (CPM) and 1 to 3.5 MAD per click (CPC), depending on placement, sector, and targ…11 min
- 04Meta CAPIHow to implement Meta Conversions API: step-by-step technical guideCAPI sends conversions server-to-server, bypassing browser limits. Full setup walkthrough: pixel deduplication, event match quality above 8.0, EMQ scoring and the four-week ramp-up to stable algorithm performance.12 min
- 05Meta CAPIMeta retargeting in Casablanca and Rabat: audience design and frequency capsRetargeting still drives 30 to 40 percent of paid revenue when audiences are layered by intent depth. Building seven-day viewers, fourteen-day add-to-cart and thirty-day quote-requested pools with frequency caps that protect brand.8 min
- 06Meta CAPILead quality scoring on Meta Ads: closing the loop between CRM and algorithmOptimizing on raw form-fills feeds Meta noise. Scoring every lead 0 to 100 in the CRM and sending only qualified ones as conversion events rebuilds the signal. Qualified CPL drops 35 to 40 percent in six weeks.10 min