Webotic
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/ Case studies · Atelier 026CASE STUDIES · 90 DAYS · MEASURED MAD

The accounts do the talking.

69 engagements measured over a full 90-day window. Median ROAS +340%, CPL down 62%, methodology published in plain text. Sectors covered: e-commerce, B2B and SaaS, industry, culture and services — Morocco, MENA, France, US.

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01Services
−43%cost per lead

Wedding photographer — Marrakech

Marrakech draws both local weddings and international destination weddings. Webotic turned an aesthetic but low-converting Instagram account into a real quote engine, driven by…

Instagram · Meta · WhatsApp
02Services
+140%bookings

Fine-dining restaurant — Marrakech

In Marrakech, a fine-dining restaurant relied too heavily on booking platforms and their commissions. Webotic built an Instagram/Meta presence targeting locals and FR/EN tourist…

Instagram · Meta · GBP · Direct booking
03Industry
+180%quote requests

Construction equipment rental — Casablanca

Renting machinery, scaffolding and aerial platforms: a B2B market where the decision is made over the phone. Webotic captured demand on Google Ads and turned every search into a…

Google Ads · Landing · Call tracking
04Healthcare
+155%appointments & samples

Medical analysis laboratory — Casablanca

In Casablanca, a patient searching for a medical lab decides within minutes. Webotic made this laboratory visible at the right moment — on the map, in local search and on high-i…

Local SEO · GBP · Google Ads
05Finance
−40%cost per lead

Credit fintech — Rabat

Generating credit requests only matters if they turn into files. Webotic built a full pipeline — acquisition, simulator, qualification and CRM scoring — to pay only for the lead…

Google Ads · Meta · Simulator · CRM
06E-commerce
5.3×average ROAS

Men's fashion e-commerce — Casablanca

A men's fashion store in Casablanca was capped at a cautious budget, with unstable cash-on-delivery and degraded tracking. Webotic industrialized its Meta Advantage+ acquisition…

Meta Advantage+ · TikTok · CAPI
07Education
−50%cost per application

Private engineering school — Casablanca

An admission season plays out over just a few months. Webotic orchestrated the entrance-exam and pre-registration campaign of a private engineering school in Casablanca, from fi…

Google Ads · Meta · Retargeting
08Automotive
320qualified leads

Motorcycle dealership — Casablanca

A busy showroom, but online enquiries were scattered and slow to handle. Webotic industrialized per-model lead acquisition and WhatsApp qualification to fill test rides. (Indica…

Meta Lead Ads · TikTok · WhatsApp
09Education
24 MADcost per lead

Tutoring center — Rabat

Classes, revision, exam prep: demand exists in Rabat, but it plays out the moment a parent looks for a solution. Webotic captured that intent on Meta and Google Search and turne…

Meta · Google Ads · CTWA
10Services
+160%bookings

Barbershop & hair salon — Casablanca

A salon lives and dies by its catchment area: nobody crosses the city for a haircut. Webotic focused every dirham on local customers through geo-targeted Instagram/TikTok and a…

Geo-targeted Instagram/TikTok · GBP · WhatsApp
11Culture & leisure
−40%cost per booking

Desert excursion agency — Marrakech

A Marrakech-based excursion agency relied on OTAs and the commissions that come with them. Webotic built international targeting on Meta and Google, captured FR/EN/ES travelers…

Meta · Google Ads · WhatsApp
12Services
−41%cost per quote

Event agency — Casablanca

Seminars, conventions, corporate events: a B2B market where demand qualifies before it signs. Webotic orchestrated Meta, Google Search, LinkedIn and WhatsApp to multiply quote r…

Meta · Google Ads · LinkedIn · WhatsApp
13Services
−42%cost per quote

Wedding planner — Marrakech

Planning a Marrakech wedding is decided as much on Instagram as in an agency. Webotic turned the wedding planner's portfolio into a quote engine, across local couples and destin…

Meta · Instagram · WhatsApp
14Services
−43%cost per booking

Spa & wellness — Marrakech

In Marrakech, a spa lives on two audiences: loyal locals and passing tourists. Webotic built a Meta + Google Business Profile + WhatsApp booking system that captures both, right…

Meta · GBP · WhatsApp
15Industry
+130%qualified leads (SQL)

Transport & logistics company — Tanger

Around Tanger Med, B2B competition is won on lead quality, not raw volume. Webotic built a Google Ads Search, LinkedIn and lead-scoring setup to hand sales only genuinely action…

Google Ads · LinkedIn · Scoring
16Real estate
−46%cost per qualified appointment

Real estate developer — Casablanca

Generating real estate leads is easy; generating visitors who actually come to the showroom is not. Webotic refocused acquisition on high-intent neighborhoods and scored every l…

Google Ads · Meta Lead Ads · Scoring
17E-commerce
4.8×average ROAS

Parapharmacy e-commerce — Morocco

Selling skincare and supplements online in Morocco means balancing a broad catalog, price competition and cash-on-delivery logistics. Webotic structured acquisition across Googl…

Google Shopping · Meta · TikTok · CAPI
18Healthcare
+170%store visits

Optician — Tangier

An optician in Tangier visible at the exact moment someone searches "glasses near me." Webotic combined local SEO, a Google profile and geo-targeted Meta to turn nearby searches…

Local SEO · GBP · Meta
19Industry
+160%quote requests

Printing company — Casablanca

Printing, packaging, POS displays: a B2B market where intent flows through search. Webotic built a per-product Search setup, dedicated landings and online quotes to capture Casa…

Google Ads · Landing · Online quotes
20Automotive
+200%phone calls

Auto repair garage — Casablanca

An auto repair garage in Casablanca relied on word of mouth and watched its workshop slots go empty. Webotic activated local Google Ads, structured the GBP listing and set up ca…

Local Google Ads · GBP · Call tracking
21E-commerce
5.1×average ROAS

Furniture e-commerce — Rabat

High basket, cash on delivery, a rich catalog: a furniture e-commerce store in Rabat wanted to scale without hurting profitability. Webotic structured a clean product feed and s…

Google Shopping · PMax · Meta · CAPI
22Finance
−41%cost per lead

Insurance broker — Rabat

An insurance broker in Rabat kept buying clicks without ever knowing which ones became contracts. Webotic connected paid acquisition, WhatsApp qualification and CRM scoring to s…

Google Ads · Meta Lead Ads · CRM
23Services
+150%footfall

Coffee shop — Casablanca

A neighborhood coffee shop doesn't fill up with nationwide impressions, but with visits from within a few-kilometer radius. Webotic focused Instagram and TikTok on the catchment…

Geo-targeted Instagram/TikTok · GBP · Drive-to-store
24Healthcare
+165%inbound bookings

Veterinary clinic — Casablanca

When an owner needs a vet urgently, they open Google and call the first credible result. Webotic put the clinic at the top of local searches and automated bookings through Whats…

Local SEO · GBP · Google Ads
25Education
28 MADcost per lead

Language school — Casablanca

A Casablanca language school struggled to fill its sessions despite strong local demand. Webotic built a trilingual Meta + Google Search setup connected to WhatsApp, with a cont…

Meta · Google Ads · CTWA
26Services
−40%cost per quote

Event caterer — Casablanca

Weddings and corporate events are won on imagery and responsiveness. Webotic turned an Instagram portfolio into a WhatsApp quote engine, nearly halving the cost per request. (In…

Meta · Instagram · WhatsApp
27B2B & SaaS
+120%qualified leads (SQLs)

IT company (ERP · managed services) — Rabat

In B2B tech, a lead only matters if it's qualified. Webotic built a Google Ads + LinkedIn acquisition steered by scoring and wired to the CRM, feeding sales real opportunities.…

Google Ads · LinkedIn · Scoring · CRM
28Services
−46%cost per lead

Gym — Casablanca

A gym doesn't fill up on reach — it fills up with neighbourhood residents ready to come and try. Webotic geo-targeted Meta to the radius of nearby districts, turned the trial of…

Geo-targeted Meta · WhatsApp · Retargeting
29Healthcare
+160%calls & directions

Pharmacy — Marrakech

A neighbourhood pharmacy invisible on "pharmacy Marrakech" and "on-duty pharmacy". Webotic activated local SEO, the Google Business Profile listing and a WhatsApp click-and-coll…

Local SEO · GBP · Google Ads
30Automotive
−44%cost per booking

Car rental agency — Marrakech

In a seasonal, ultra-competitive tourist market, every dirham of acquisition counts. Webotic restructured the bilingual Google Ads campaigns, added Meta retargeting and streamli…

Google Ads · Meta · Direct booking
31Services
−38%B2B CPL

Accounting & advisory firm — Casablanca

A Casablanca accounting firm wanted qualified appointment requests for company formation and advisory services. Webotic structured a B2B Google Ads Search acquisition with per-s…

Google Ads · Landing · Call tracking
32E-commerce
6.2×average ROAS

Electronics e-commerce — Casablanca

A Casablanca electronics e-commerce was struggling to scale online sales with poorly managed cash on delivery. Webotic structured Google Shopping, PMax and Meta catalog retarget…

Google Shopping · PMax · Meta · CAPI
33Healthcare
−49%cost per lead

Aesthetic clinic — Casablanca

An aesthetic clinic in Casablanca wanted more qualified consultations without compromising medical-advertising compliance. Webotic structured acquisition per procedure, streamli…

Meta · Google Ads · WhatsApp
34Healthcare
+150%inbound bookings

Physiotherapy clinic — Rabat

For a physiotherapy clinic in Rabat, every "physio near me" search is a potential patient. Webotic structured the clinic's local presence and steered measurable acquisition on r…

Local SEO · GBP · Google Ads
35E-commerce
4.6×average ROAS

Jewelry store — Marrakech

A Marrakech jewelry store wanted to move from in-store selling to a real online channel without cheapening its creations. Webotic structured a product catalog on Meta and Instag…

Meta · Instagram · TikTok · Catalog
36Education
22 MADcost per lead

Driving school — Rabat

Reach Rabat's 18-25s where they spend their time, then convert in a single tap on WhatsApp. Webotic built a Meta + TikTok setup geo-targeted around each branch to fill theory an…

Meta · TikTok · CTWA
37Services
−41%cost per booking

Travel agency — Marrakech

A Marrakech travel agency was poorly capturing international demand and leaning on OTAs. Webotic built an FR/EN acquisition setup on Meta and Google Ads, wired to WhatsApp, to c…

Meta · Google Ads · WhatsApp
38Real estate
−43%cost / qualified lead

Real estate agency — Marrakech

Villas, riads and residential property in Marrakech draw both Moroccan and international buyers. Webotic built a Meta Lead Ads + Google Ads engine paired with WhatsApp qualifica…

Meta Lead Ads · Google Ads · Scoring
39Services
+65%direct orders

Restaurant & delivery — Casablanca

Delivery platforms take 25 to 30% commission on every order. Webotic built a direct channel — geo-targeted Instagram/TikTok, WhatsApp, drive-to-store — to bring the margin back…

Geo-targeted Insta/TikTok · WhatsApp · Drive-to-store
40Services
3.1×organic traffic

Architecture firm — Rabat

A Rabat architecture firm with a strong portfolio but invisible on Google. In 8 months of technical SEO, B2B content by project type and Google Business Profile optimisation, th…

SEO · B2B Content · GBP
41E-commerce
4.1×average ROAS

Organic cosmetics brand — Morocco

A Moroccan organic cosmetics brand struggled to convert its audience on overly polished creatives. Webotic built a TikTok Ads UGC setup paired with Meta catalogue retargeting an…

TikTok UGC · Meta Retargeting · CAPI
42Services
+220%inbound calls

Moving company — Casablanca

For a moving company, everything happens on the phone. In 90 days, Webotic turned this Casablanca mover's phone line into a measured, profitable channel: +220% inbound calls, −5…

Local Google Ads · Call tracking
43Education
19 MADcost per lead

Vocational training centre — Tangier

In Tangier, a vocational training centre was watching its intake sessions fill more and more slowly. In six months, Webotic rebuilt its acquisition around TikTok Ads, alumni UGC…

TikTok Ads · Meta · CTWA
44Automotive
400qualified leads

Used-car dealership — Casablanca

A fast-moving used-car lot, scattered ads and buyers who reach out on WhatsApp. Webotic industrialized acquisition model by model and automated qualification to fill the test-dr…

Meta Lead Ads · WhatsApp · Catalog
45Services
90→38 MADcost per lead

Law firm — Casablanca

In a market where the legal click is expensive, every off-topic query wastes budget. Webotic structured the firm's acquisition by practice area, with a restrained, ethics-compli…

Google Ads · Landing · Call tracking
46Services
+75%direct bookings

Guesthouse — Marrakech

A guesthouse in the Marrakech medina was paying up to 15-20% commission per night to booking platforms. Webotic took back control of direct demand through local SEO, Google Busi…

Local SEO · GBP · Direct booking
47Education
−52%cost per lead

Private school — Casablanca

For a private school in Casablanca, the enrolment season runs from May to September. Webotic built a Google Search + Meta setup with virtual tours in retargeting: CPL down 52%,…

Google Ads · Meta · Retargeting
48Real estate
−47%cost per qualified appointment

Property developer — Rabat

On premium developments in Rabat, a lead that never turns into a sales-office visit is expensive. Webotic targeted districts in exact match, qualified leads at the form and auto…

Google Ads · Meta Lead Ads · Scoring
49E-commerce
5.4×average ROAS

Women's fashion e-commerce — Casablanca

A women's fashion brand in Casablanca, sales almost entirely cash-on-delivery, ROAS stuck at 2.1× and parcels refused at the door. In six months, Webotic rebuilt the signal, cle…

Meta Advantage+ · CAPI · UGC
50Healthcare
−58%cost per lead

Dental clinic — Casablanca

Implants, orthodontics, emergencies: three treatments, three intents, one appointment book to fill. Webotic restructured the acquisition of a Casablanca dental clinic around per…

Google Ads · Landing · Server-side
51Culture & leisure
−35%CPA

Zoo de Rabat

Ticketing campaigns for a Rabat cultural institution. Three platforms run in parallel with a shared CAPI feed and a single attribution window. CPA down 35% over 90 days, weekend booking volume more than doubled at constant spend.

Google · Meta · TikTok · 90 days
52B2B & SaaS
+280%B2B leads

Leyton

Consulting platform expanding its qualified-lead pipeline. Combined SEO build-out on long-tail intent queries with a tightly scored Google Ads account. Qualified leads up 280% in six months, CPL aligned with the 20–80 MAD B2B benchmark.

SEO · SEA · 6 months
53E-commerce
+320%scaling

ThinSlim Foods

US direct-to-consumer brand pushing for predictable scaling. Performance Max paired with Meta Advantage+ Shopping on a clean GA4 + CAPI stack. Revenue scaled 320% over the quarter with ROAS held steady through the budget ramp.

PMax · Advantage+ · US
54Industry
+450%SEO traffic

Varta

Industrial battery brand opening up the MENA region. Technical SEO rebuild plus localized content targeting B2B procurement queries in Arabic and French. Organic traffic up 450% and a steady stream of distributor inquiries from six new markets.

SEO · Lead gen · MENA
55B2B & SaaS
+95leads / month

Axure

Software vendor selling into product and design teams. Google Ads on bottom-funnel intent paired with LinkedIn ABM on a short list of accounts. Inbound pipeline reached 95 qualified leads per month inside the first quarter.

Google Ads · LinkedIn · B2B
56Services
−42%CPL

Ouiglass

Local windshield-repair service across Morocco. Meta and Google running on a shared geo-fenced structure, server-side tracking recovered 30% of the lost iOS signal. Cost per lead dropped 42% and booking-to-job conversion held above 60%.

Meta · Google · local
57Industry
+180%leads

Eden Meca

Industrial mechanics supplier serving B2B procurement across MENA. Search campaigns on high-intent technical keywords plus a deep-content SEO program on product specs. Qualified leads up 180% and average deal size on inbound rose alongside.

Google Ads · SEO · B2B
58E-commerce
+260%ROAS

Gobelets.com

France-facing e-commerce on custom-printed drinkware. Meta prospecting and Google Shopping run on a single product feed with promo-aware bidding. ROAS climbed 260%, and peak-season volume cleared without the usual CPA inflation.

Meta · Google Shopping · FR
59E-commerce
+340%ROAS

Twenty20

Fashion e-commerce splitting demand between the US and the UK. Meta Advantage+ Shopping powered by a clean GTM server-side stack and a fresh creative cadence. ROAS hit +340% across both markets while creative refresh stayed weekly.

Meta Advantage+ · US/UK
60Industry
+220%traffic

ARTCO

Industrial group going after MENA visibility on technical queries. Site-architecture rebuild, multilingual SEO on Arabic and French, and content programs aligned with the buying cycle. Organic traffic up 220% and distributor inbound now stable month over month.

SEO · MENA · B2B
61Industry
#2.4rank on « bleaching earth »

Geissmann

Distributor of niche technical products — diatomaceous earth, activated charcoal, bleaching earth, conveyor belts. Pure SEO, no ad budget: top 3 on Google Morocco for category queries, ~700 qualified organic visits per quarter and 60% brand CTR.

SEO · Industry · MA
62Automotive
organic traffic

Autoplus

Online auto-parts store in Morocco, a market crowded with marketplaces. SEO catalogue structuring and targeting of local transactional queries. Organic traffic tripled in one quarter, #1-2 positions on brand queries, 3,000+ qualified visits per quarter.

SEO · E-commerce · MA
63Healthcare
Top 3« gynaecologist Rabat »

Dr Ouazzani Taibi's practice

Gynaecology practice in Rabat. Compliant local medical SEO: top-3 presence on searches for a gynaecologist in Rabat (4,200+ impressions on that term alone), #1 on the practitioner's name, ~590 patient visits per quarter.

Local SEO · Health · Rabat
64E-commerce
$30M+e-commerce revenue

Eleganza

International e-commerce. Data-driven paid acquisition and server-side tracking that secures every conversion. Over $30M in revenue backed by reliable attribution and controlled ROAS at scale.

Media Buying · Tracking · Int'l
65E-commerce
3.1×media ROAS

Glam Lighting

Lighting & decor brand. A 360° digital setup — SEO, advertising, server-side tracking and social — run by a single partner. ROAS 3.1×, acquisition cost −38%, traffic +210%.

SEO · Ads · Tracking · Social
66Healthcare
+150%community

Clinique Guessous

A leading clinic. A professional, reassuring social presence compliant with medical ethics. Community +150%, post reach 2.5×, stronger patient bond.

Social Media · Health
67Healthcare
+130%community

Norok Pharma

Pharmaceutical brand. Educational, credible social communication, strictly compliant with the regulatory framework. Community +130%, engagement 2.8×, increased brand awareness.

Social Media · Pharma
68B2B & SaaS
+5,000first users

Adawati

From idea to adoption: application development and a full go-to-market strategy. Over 5,000 first users acquired and retention doubled after iterations.

App dev · Go-to-market
69Services
−32%cost per conversion

Track Limits

A dual engagement: leadership training for teams and paid-acquisition management with server-side tracking. Cost per conversion −32%, ROAS 2.2×, autonomous teams.

Training · Ads · Tracking
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