Studio, not SaaS.
No generic self-serve dashboard. Every Google Ads, Meta Ads and TikTok Ads account is held by an engineer who knows it cold. Maximum 12 accounts per person.
Media buying & lead generation agency · Morocco
We make your revenuepredictable.
Media buying agency Morocco — Google Ads, Meta Ads, TikTok Ads paid media plus server-side tracking (GTM SS + Meta CAPI). For Moroccan brands and MENA-EU-US operators who want measured ROI, not another dashboard.
Median ROAS+340%28 accounts · 90 days
Average CPL−62%vs client baseline
Server-side signals18 421captured / 24h
ROAS · last 90 days3.4×
Latest studio optimizations
- 13:43myads.webotic.maPerformance Max · budget +12%
- 13:39ads.webotic.maAudience refresh · +3 layers
- 13:35leadflow.maCAPI event_id dedup +0.4%
CertificationsGoogle Partner · Meta Business Partner
AwardsMEA Business 2025 · Africa Excellence 2024
Google Business4,9· 87 reviews · CasablancaAudit responseUnder 24h business
Brands trusting us with acquisition
Measured results, told by the clients who got them
Webotic completely changed our digital approach. The results went past what we expected, especially during the months when filling the park was hardest.
The SEO + paid combination was a game-changer for our B2B acquisition. Webotic understands the realities of consulting and delivers leads that turn into signed mandates.
Webotic succeeded where other agencies had failed. In less than nine months, we went from invisible to SEO leaders on our strategic keywords across the MENA region.
We thought we had hit our ceiling on Google Ads. Webotic tripled our sales in four months while improving our ROAS. Their command of Performance Max is impressive.
Webotic transformed our local digital presence. Every branch now generates its own leads autonomously, while we keep a coherent brand identity at national level.
Webotic transformed our visibility on products nobody searched for by our name. Today, when a professional looks for diatomaceous earth or activated charcoal in Morocco, we're the first they find — and these are genuinely qualified leads.
Acquisition diagnostic
What you lose, and where.
01
iOS 14 ATT, since April 2021. In Morocco, iOS is 30 to 40% of premium traffic and Apple cut signals from non-opted-in users. Measured across Webotic accounts: between 15 and 20% of Google Ads and Meta Ads conversions vanish from client-side tracking.
02
Ad-blockers and Safari ITP. Ad-blockers (uBlock, Brave) and Safari ITP block Meta Pixel, Google Ads tag and TikTok Pixel directly in the browser. Another 10 to 15% of events lost silently — with no alert inside Ads Manager.
03
Total: 25 to 35% of signal lost in Morocco. Smart Bidding and Advantage+ optimize on the remaining 65% — convinced that's your entire business. CPL climbs, ROAS stalls, media budget chases the wrong audiences. Without you ever knowing why.
The signal travels. Here is its path.
Every conversion flows through our server-side tracking stack (GTM Server-Side + Meta CAPI) before reaching the ad platforms. Data leaves clean, hashed, deduplicated, Consent Mode v2 compliant — not 'best effort' from the browser.
01BrowserUser clicks 'buy'
02gtm.webotic.maDedicated GTM Server-Side container · Morocco
03EnrichmentPII hash, event_id dedup, Consent Mode v2
04Meta CAPIEvent match quality +35% on average
We chose the opposite path: small team, accounts hand-tended, public methodology.
The Moroccan digital agency market is saturated with shops that subcontract paid media, three-intern studios, or international SaaS without a human face. Webotic is the missing option: a media buying engineering studio in Rabat and Casablanca where every client account is known personally by the engineer who runs it.
Server-side by default.
Not an add-on, not an option. GTM Server-Side and Meta Conversions API are deployed on every account from day 1. Most Moroccan agencies charge this extra — we include it.
Public methodology.
Our numbers — ROAS +340%, CPL −62% — are measured across 28 accounts, 90 days, in e-commerce, real-estate and B2B SaaS. Methodology documented article by article. No black box.
Pricing in MAD.
Studio fees in dirhams, transparent. No disguised media-spend percentage. You pay for the engineering, not for what you wire to Google or Meta.
Six studios under one roof, wired to the same data spine.
Each discipline owns its subdomain, its engineer-in-charge, its scope. All share Webotic's server-side infrastructure — one signal, one consent, one attribution graph. From Moroccan media buying to international performance.
01ads.webotic.maMedia Buying MoroccoGoogle Ads · Meta Ads · TikTok Ads02myads.webotic.maPerformance Intl.EU · US · AU · DACH03leadflow.maB2B Lead GenerationScoring · CAPI · CRM sync04seo.webotic.maSEO & GEO MoroccoAudit · content · backlinks05social.webotic.maSocial Media MACommunity · branding · UGC06data.webotic.maServer-Side TrackingGA4 · GTM SS · Meta CAPI
One page per service, one price in MAD, never a percentage of media spend.
Ten detail pages for the questions you actually type into Google: prices in dirhams, timelines, scope, FAQ. No vague promise — only tiered, transparent retainers.
01Media buying & ads
02SEO · AEO · GEO
03B2B lead generation
04Social media · UGC
05Websites & e-commerce
What we learn, what we publish.
Case studies measured over 90 days, server-side tracking and lead generation guides, ROAS and CPL benchmarks for the Moroccan market. All readable — including what didn't work the first time.
Case studies69 case studies
- 01Wedding photographer — MarrakechInstagram · Meta · WhatsApp−43%cost per lead
- 02Fine-dining restaurant — MarrakechInstagram · Meta · GBP · Direct booking+140%bookings
- 03Construction equipment rental — CasablancaGoogle Ads · Landing · Call tracking+180%quote requests
Research & guides82 articles published
- Lead GenLinkedIn Ads vs Meta Ads for B2B in Morocco: which to choose in 20269 min
- Lead GenB2B Marketing for Industry and Export in Morocco: generate leads where nobody else is10 min
- Lead GenLocal SEO & Google Business Profile in Morocco: dominate the Local Pack 20268 min
Free audit · 24h response
We review your media buying setup for 30 minutes. You leave with a plan.
Webotic engineers audit your Google Ads and Meta Ads campaigns, your server-side tracking, your attribution. Quantified identification of media budget leaks, concrete recommendations to recover ROAS and CPL. Written action plan, whether or not you work with us.