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International Media Buying Agency

International Media Buying agency: Google Ads, Meta Ads and TikTok Ads for global brands

Webotic is an international media buying agency specialized in managing Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook, Instagram, Advantage+) and TikTok Ads. Server-side tracking via GTM Server-Side and Meta Conversions API (CAPI) for full-funnel attribution and an average ROAS of +340%.

Audit my campaigns
Measurable impact

What results can Webotic deliver on your media buying spend?

Before
$18
Cost per lead
1.2x
Average ROAS
65%
Data tracked
0
A/B tests per month
Webotic
After
$6.80
Cost per lead
4.4x
Average ROAS
99.2%
Data tracked
12+
A/B tests per month
Platforms

Which advertising platforms drive growth for international brands?

Google Ads (Search, Shopping, Performance Max, YouTube)

Webotic manages your Google Ads campaigns end-to-end: Search, Display, Shopping, YouTube and Performance Max. Capture buying intent in the US, UK, EU and MENA markets at the precise moment your prospects are searching for your solutions.

SearchPMaxYouTubeDisplay
+280% Average Google ROAS

Meta Ads (Facebook, Instagram, Advantage+)

Meta Ads (Facebook, Instagram, Advantage+) with server-side tracking via GTM Server-Side and Meta Conversions API (CAPI). Lead generation and e-commerce campaigns with attribution that's invisible to your competitors.

Lead GenCAPIAdvantage+Reels
-55% CPL Meta cost per lead

TikTok Ads

Young, highly engaged audiences. Native formats, Spark Ads and conversion campaigns via the TikTok Pixel and Events API for massive reach at efficient CPMs.

Spark AdsConversionsEvents API
3.2x ROAS TikTok performance

LinkedIn Ads

Targeted B2B acquisition by job function, industry and company size. Ideal for professional services, SaaS and enterprise sales teams.

Sponsored ContentInMailB2B
42% B2B conversion rate

Programmatic

DV360 and DSP for large-scale display, video and native campaigns. Cross-device retargeting and automated media buying across premium inventory.

DV360DisplayNativeRetargeting
+190% Incremental reach
Our method

How Webotic optimizes your Google Ads and Meta Ads campaigns

Audit & Strategy

Full analysis of your existing campaigns, identification of budget leaks and definition of an acquisition strategy aligned with your ROI goals.

1
2

Server-side tracking via GTM Server-Side and Meta Conversions API (CAPI)

Deployment of GTM Server-Side, Meta Conversions API (CAPI) and Consent Mode v2 — fully GDPR-compliant. Recovery of 35% of lost data to feed Google Ads and Meta Ads algorithms with reliable signals.

Smart Bidding & Target ROAS

Automated bidding strategies (Target CPA, Target ROAS, Maximize Conversions) calibrated on your real margins — not on vanity metrics.

3
4

Continuous A/B Testing

Creative tests, audience tests, landing page tests. What works is identified, duplicated and amplified — what doesn't is cut.

Scaling & Automation

Every dollar is allocated to the highest-performing placement. Automated reporting, real-time dashboards and data-driven progressive scaling.

5
Your investment

What ROI should you expect from international media buying?

Monthly budget
$3K
Advertising investment
x4.4 ROAS
Leads generated
440+
Qualified leads / month
Conversion
Estimated revenue
$13.2K
USD / month
Since Webotic took over our campaigns, our cost per lead dropped 62% and our ROAS tripled. We're never going back.

Marketing Director — Zoo de Rabat

FAQ

Common questions about media buying
To achieve meaningful results in international media buying, Webotic recommends an advertising investment starting at $500/month per platform (Google Ads, Meta Ads or TikTok Ads). The goal isn't to spend more — it's to optimize every dollar to maximize your ROAS. During the free audit, our experts analyze your market and define the optimal budget based on your ROI goals and industry. Equivalent benchmarks: €450/month, £400/month, or 5,000 MAD/month for Morocco-based clients.
Webotic deploys your campaigns within 48 hours. First optimization signals appear as early as week 2 thanks to Smart Bidding (Target CPA, Target ROAS, Maximize Conversions) and server-side tracking via GTM Server-Side and Meta Conversions API (CAPI). Our clients worldwide see on average a 30 to 62% reduction in cost per qualified lead within the first 90 days, with an average ROAS of +340%.
Webotic deploys server-side tracking via GTM Server-Side and Meta Conversions API (CAPI) that 95% of agencies don't master. Concretely: you recover 35% of conversion data invisible to your competitors. Our Smart Bidding strategies on Google Ads (Search, Shopping, Performance Max) and Meta Ads (Advantage+) are calibrated on reliable, GDPR-compliant data. Result: average ROAS of +340%, −62% cost per lead and full transparency via a real-time dashboard — delivered with the same rigor as top-tier Paris or London agencies at 30 to 40% lower rates.

Stop burning your budget.
Let's optimize it.

In 30 minutes, Webotic's experts analyze your Google Ads (Search, Shopping, Performance Max) and Meta Ads (Advantage+) campaigns, identify budget leaks and deliver a concrete action plan with server-side tracking via GTM Server-Side and Meta Conversions API (CAPI) — whether you work with us or not.

Get my free audit → +212 664 334 542