Why segment campaigns by model rather than at the dealership level?

Because a used-car buyer is looking for a specific vehicle, not a dealership brand. Building Lead Ads by model and budget band speaks to real intent, improves relevance and lowers the cost per qualified lead.

How does the catalog stay in sync with changing stock?

The dynamic catalog is wired to the dealership's real inventory. When a vehicle sells, it automatically drops out of the ads; a fresh arrival becomes pushable immediately. That way you never pay for ads on cars that are already gone.

How does WhatsApp qualification save salespeople time?

Every lead is automatically asked a few key questions — budget, model, financing, availability — before a salesperson even steps in. Window-shoppers are filtered out, and the salesperson only calls back serious contacts already pointed toward a test-drive slot.

Is the 48h test-drive turnaround sustainable over time?

Yes, because routing to a slot is automated and triggered as soon as qualification is done. The buyer picks a time while their interest is hot, which limits drop-off and keeps the test-drive calendar steadily filled.

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/ 26 · concessionnaire-auto-occasion-casablancaAutomotiveJune 25, 20265 months

CASE STUDY · AUTOMOTIVE · 2026

Used-car dealership — Casablanca400 qualified leads a month for a car dealership in Casablanca.

A fast-moving used-car lot, scattered ads and buyers who reach out on WhatsApp. Webotic industrialized acquisition model by model and automated qualification to fill the test-drive calendar. (Indicative figures, to be confirmed.)

SCOPEMeta Lead Ads · WhatsApp · Catalog

Client anonymized at their request — the figures are real, verifiable on request.

400qualified leadsper month

−44%cost per leadvs before

48hlead → test-driveturnaround

2.1×attributed salesto the setup

STACK

Meta Lead Ads
Advantage+ Catalog
WhatsApp Business API
Meta CAPI
Google Sheets Sync
Looker Studio

The challenge · shifting stock and scattered leads

In Casablanca's used-car market, a dealership's stock changes every week: a sold vehicle is an ad that must disappear, and a fresh arrival is an opportunity to push fast. The client received messages across Facebook, Instagram and WhatsApp with no common thread, a rising cost per contact and many unqualified inquiries. Salespeople wasted time separating window-shoppers from real buyers, and test drives — the key moment in the purchase decision — were being scheduled several days late. The goal: turn a disorderly stream of messages into a steady pipeline of serious contacts, aligned with the models actually available on the lot.

Stock renewed weekly, ads to keep in sync.
Leads scattered across channels, no follow-up.
High cost per contact and low-quality inquiries.
Test drives scheduled several days late.

The approach · per-model acquisition and auto-qualification

Webotic structured the Facebook and Instagram campaigns into Lead Ads segmented by model and budget band, rather than generic dealership messaging. A dynamic catalog wired to real stock ensures no ad promotes an already-sold vehicle. Every incoming lead triggers automatic qualification on WhatsApp Business: budget, model sought, financing need, availability. Serious contacts are immediately routed to a test-drive slot, while server-side tracking (Meta CAPI) sends algorithms a clean signal to optimize on real buyers. Everything is consolidated in a single report linking media spend, leads, test drives and sales.

Lead Ads segmented by model and budget.
Dynamic catalog synced to real stock.
Automatic WhatsApp qualification in minutes.
Server-side signal (Meta CAPI) to optimize on buyers.

The results · a steady buyer pipeline

In five months, the setup generated a stable flow of around 400 qualified leads per month, with a cost per lead down 44% versus the starting point thanks to per-model targeting and a reliable conversion signal. Automatic WhatsApp qualification shortened the time between first contact and test drive to 48 hours instead of several days, keeping buyer interest alive at the right moment. Sales attributed to the setup were multiplied by 2.1 over the period. Salespeople now focus on pre-qualified contacts and models that are actually available. (Figures to replace with final values.)

400 qualified leads per month, steady flow.
CPL down 44% vs starting point.
Lead → test-drive turnaround down to 48h.
Sales attributed to the setup 2.1×.

Before, we were chasing messages in every direction. Now the sales team calls people who already know which model they want and are ready for the test drive. It changed the way we sell.
The sales directorUsed-car dealership · Casablanca

FREQUENTLY ASKED QUESTIONS

Why segment campaigns by model rather than at the dealership level?: Because a used-car buyer is looking for a specific vehicle, not a dealership brand. Building Lead Ads by model and budget band speaks to real intent, improves relevance and lowers the cost per qualified lead.
How does the catalog stay in sync with changing stock?: The dynamic catalog is wired to the dealership's real inventory. When a vehicle sells, it automatically drops out of the ads; a fresh arrival becomes pushable immediately. That way you never pay for ads on cars that are already gone.
How does WhatsApp qualification save salespeople time?: Every lead is automatically asked a few key questions — budget, model, financing, availability — before a salesperson even steps in. Window-shoppers are filtered out, and the salesperson only calls back serious contacts already pointed toward a test-drive slot.
Is the 48h test-drive turnaround sustainable over time?: Yes, because routing to a slot is automated and triggered as soon as qualification is done. The buyer picks a time while their interest is hot, which limits drop-off and keeps the test-drive calendar steadily filled.