Norok PharmaSocial communication serving a pharma brand.
Communicating for a pharmaceutical brand demands rigor and compliance. Webotic built a modern, educational and credible social presence. (Indicative figures, to be confirmed.)
- Social media strategy
- Educational health content
- Visual identity
- Editorial calendar
- Community management
The challenge · rigor and compliance
Communicating for a pharmaceutical brand imposes a strict regulatory framework. Norok Pharma wanted a modern, educational and credible presence, without ever crossing the limits on health communication.
- Strict pharma regulatory framework.
- Need for education and credibility.
- Social presence to modernize.
The approach · education and identity
Webotic defined an educational content strategy (health tips, product highlights within the rules), a consistent professional visual identity, a regular editorial calendar and community management and monitoring.
- Educational content compliant with the rules.
- Professional visual identity.
- Regular calendar + community monitoring.
The results · visibility and credibility
The brand is now more visible and credible online: community +130%, engagement 2.8×, reach +95% and 100% regulatory compliance maintained. (Figures to replace with final values.)
- Community +130% · engagement 2.8×.
- Reach +95%.
- 100% regulatory compliance.
Webotic managed to talk about our products with both education and rigor. Our brand is now far more visible and credible online.
FREQUENTLY ASKED QUESTIONS
- Can you communicate about pharma products on social?
- Yes, within a strict framework: education, information, health tips, and product highlights only within the applicable rules. Content is designed to inform, never to promise a result.
- How do you reconcile modernity and compliance?
- With an editorial line that prioritizes education and a polished visual identity. You can be modern and engaging while staying strictly within the regulatory framework.