Pharmacy — Marrakech+160% calls and Maps directions for a pharmacy in Marrakech.
A neighbourhood pharmacy invisible on "pharmacy Marrakech" and "on-duty pharmacy". Webotic activated local SEO, the Google Business Profile listing and a WhatsApp click-and-collect to turn local searches into visits and parapharmacy orders. (Indicative figures, to be confirmed.)
Client anonymized at their request — the figures are real, verifiable on request.
- Google Business Profile
- Google Ads
- Google Search Console
- GA4
- WhatsApp Business
- Looker Studio
The challenge · showing up in local search
In Marrakech, a pharmacy is chosen first on location and on Google Maps. Our client, a well-established neighbourhood pharmacy, was nonetheless invisible online: an incomplete Google Business Profile, unreliable hours, no ranking on "on-duty pharmacy" or "pharmacy + area" queries. These local searches, high in volume and intent, were flowing to better-referenced competitors. Meanwhile, the parapharmacy business (skincare, cosmetics, supplements) had no digital storefront even though demand existed on specific brands. The stakes were twofold: capture proximity traffic that converts strongly into physical visits, and open a parapharmacy sales channel without a heavy e-commerce platform. Every missed call and every un-triggered direction meant a customer walking into the pharmacy next door.
- Incomplete Google Business Profile, unreliable hours.
- No visibility on "on-duty pharmacy" and "pharmacy + area".
- Parapharmacy with no storefront or online ordering channel.
- High-intent local traffic captured by competitors.
The setup · local SEO, GBP and click-and-collect
Webotic first rebuilt the Google Business Profile: categories, services, hours, on-duty shifts, photos, Q&A and structured review collection. In parallel, local SEO strengthened the site's pages on "pharmacy + area", "parapharmacy Marrakech" and searched brands, with Pharmacy and LocalBusiness structured data. Geo-targeted Google Ads campaigns on a tight radius covered urgent intents (on-duty, specific product) while keeping CPC under control. Finally, a WhatsApp click-and-collect was set up: customers order their parapharmacy items by message, reserve stock and pick up in-store, without a heavy e-commerce platform. A Looker Studio dashboard brought together calls, directions, Ads conversions and WhatsApp orders to steer on real data and arbitrate budget between local SEO and Ads month after month.
- Complete GBP: categories, on-duty shifts, photos, reviews.
- Local SEO + Pharmacy / LocalBusiness structured data.
- Geo-targeted Google Ads on a tight radius, controlled CPC.
- WhatsApp click-and-collect for parapharmacy.
The results · more calls, visits and baskets
In six months, local presence changed scale. Calls and direction requests generated from Google Maps grew by 160%, a sign the listing was now visible on proximity and on-duty queries. The site's organic traffic multiplied by 2.2, driven by parapharmacy pages and "pharmacy + area" queries. On the sales side, WhatsApp click-and-collect made online parapharmacy take off, with an average basket up 60% thanks to bundled orders and cross-selling of skincare and supplements. Geo-targeted Ads campaigns secured urgent intents at a controlled cost, complementing organic search. The result: a steady flow of new pharmacy customers and a second parapharmacy revenue channel, both steered from a single dashboard. (Figures to replace with final values.)
- +160% calls and directions from Maps.
- 2.2× organic traffic in six months.
- +60% online parapharmacy basket.
- Geo-targeted Ads complementing SEO, controlled CPC.
We now see customers walking in who found us on Google. The WhatsApp click-and-collect created a real parapharmacy business we didn't have before, and everything is steered in one place.
FREQUENTLY ASKED QUESTIONS
- Why is local SEO decisive for a pharmacy?
- Because a pharmacy is chosen on proximity and urgency: most customers search "pharmacy near me" or "on-duty pharmacy" on Google Maps. An optimised Google Business Profile and strong local SEO capture these very high-intent searches and turn them into calls, directions and visits.
- Does WhatsApp click-and-collect replace an e-commerce site?
- For parapharmacy, it's a light, effective alternative. The customer orders by message, reserves stock and picks up in-store, without touching the prescription-medicine flow. It's fast to deploy, familiar to Moroccan customers, and opens a sales channel without investing in a heavy platform.
- Is Google Ads compatible with advertising for a pharmacy?
- Yes, within policy: you highlight parapharmacy, services and location rather than restricted medicines. Geo-targeted campaigns on a tight radius target local, urgent intents while keeping the budget under control, complementing organic search.
- How long before seeing results?
- The Google Business Profile and geo-targeted Ads campaigns produce effects within a few weeks. Local SEO ramps up over three to six months. In this case, most of the gains in calls, traffic and basket materialised over a six-month engagement.