Event caterer — CasablancaCost per quote −40% for an event caterer in Casablanca.
Weddings and corporate events are won on imagery and responsiveness. Webotic turned an Instagram portfolio into a WhatsApp quote engine, nearly halving the cost per request. (Indicative figures, to be confirmed.)
Client anonymized at their request — the figures are real, verifiable on request.
- Meta Ads
- WhatsApp Business
- Meta Pixel
- Advantage+ Audiences
- Looker Studio
The challenge · beyond word of mouth
In Casablanca's events market, reputation is built on referrals and photos of successful gigs. Our client, a caterer for weddings and corporate events, depended almost entirely on word of mouth: an irregular, unpredictable request flow that was hard to grow. With no structured advertising presence, the brand stayed invisible to the couples and company managers planning their events online. Requests came in through scattered channels with no tracking or measurement: it was impossible to know what triggered a contact or to compute an acquisition cost. The stakes were twofold: build a predictable acquisition channel and professionalize the conversion of requests into quotes, then quotes into signed contracts, in a market where the average deal is high and the decision is slow.
- Almost total reliance on word of mouth.
- Irregular, unpredictable request flow.
- No tracking or measured acquisition cost.
- Brand invisible online against competitors.
The approach · portfolio, targeting, WhatsApp
Webotic started with the raw material: a polished Instagram portfolio showcasing tables, buffets and atmospheres from real events, adapted into Reels and carousels. On that base, we launched Meta campaigns split into two distinct worlds: weddings, with an emotional tone aimed at couples and their circle; corporate, with a more institutional tone aimed at HR managers and seminar organizers. Every ad drove to WhatsApp Business for a fast, conversational quote, a natural channel in Morocco and far more responsive than a form. Seasonal retargeting re-engaged prospects around demand peaks: spring for weddings, year-end for corporate events. The Meta Pixel and structured tracking let us measure every request and optimize on the real cost per quote.
- Polished Instagram Reels and carousels.
- Campaigns segmented weddings vs corporate.
- Conversational quotes via WhatsApp Business.
- Seasonal retargeting timed to peaks.
The results · a predictable, qualified flow
In five months, the setup transformed the caterer's acquisition. Cost per quote fell 40% thanks to sharper targeting and the smooth WhatsApp journey, while inbound request volume grew 175% versus the prior period. Above all, quality followed: one quote in four converted into a signed contract, a solid rate in a market where the decision commits a large budget and is rarely taken lightly. The wedding / corporate split addressed two complementary seasonalities and smoothed the flow across the year. The client now has a predictable, measurable and steerable acquisition channel alongside its historical word of mouth. (Figures to replace with final values validated by the client.)
- Cost per quote −40% vs before campaigns.
- +175% inbound requests in 5 months.
- Quote-to-contract rate of 1 in 4.
- Flow smoothed across two seasonalities.
Before, we never knew how many requests we'd get the following month. Now the flow is steady, couples and companies contact us directly on WhatsApp after seeing our work, and we sign far more.
FREQUENTLY ASKED QUESTIONS
- Why handle quotes via WhatsApp rather than a form?
- In Morocco, WhatsApp is the default conversation channel. For an event quote, a direct exchange qualifies the request (date, guest count, budget) in a few messages, reassures the prospect and responds far faster than a form. The result: fewer drop-offs and higher conversion into quotes and then contracts.
- Why separate wedding and corporate campaigns?
- They are two audiences, two tones and two seasonalities. Couples respond to emotion and atmosphere visuals; companies look for reliability and references. Separating campaigns lets us tailor the message, target better and smooth the request flow across the year between the spring wedding peak and year-end corporate events.
- Is the Instagram portfolio essential?
- In events, imagery makes the sale. A polished portfolio of real tables, buffets and atmospheres builds credibility and feeds both paid campaigns and retargeting. It's the raw material without which ads don't convert: prospects choose with their eyes first.
- How long before qualified requests come in?
- The first requests arrive within the first weeks of running ads. The ramp-up and the drop in cost per quote come gradually, as the Pixel accumulates data and seasonal retargeting rolls out. On this case, the setup reached its stride over five months. (Indicative timelines, variable by budget and season.)