Marouane Mohachtou

Full-stack engineer by training, ten years writing production code before crossing over to the acquisition side. It wasn't a career pivot, it was a reaction: too many campaigns running next to me were broken at the root — misplaced pixel, events deduplicated backwards, conversions credited to the wrong channel. Nobody was looking under the hood.

Since 2021 I've been running Webotic as a studio: Google Ads, Meta, TikTok, programmatic, and above all the plumbing that makes the numbers actually mean something. GTM Server-Side hosted on Cloud Run, Meta CAPI in production, BigQuery for the truth, Looker for the read. Tracking is not an option added at the end of a project — it's the foundation everything else sits on.

What makes the difference today: I can read a network tab, write a Cloud Function, calibrate a target CPA and negotiate a commercial brief in the same day. Bridges between engineering and acquisition are rare in Morocco. Webotic exists because both worlds speak better when one person inhabits both.