Partners

Which technologies does Webotic use for international media buying?

We master the leading platforms in media buying, server-side tracking, analytics and CRM for brands across the US, UK, EU and MENA. Every tool is chosen to maximize your ROI.

Media Buying platforms for international campaigns

6 tools

Google Ads

Webotic uses Google Ads to run Search, Display, Shopping, Performance Max and YouTube campaigns worldwide. Optimization with Smart Bidding and automated bidding strategies.

Search, PMax & YouTube

Meta Ads (Facebook, Instagram, Advantage+)

Webotic uses Meta Ads (Facebook, Instagram, Advantage+) for international lead acquisition. Lookalike audiences, dynamic retargeting, Meta Conversions API for precise post-iOS 14 tracking.

Lookalike & CAPI

TikTok Ads

Webotic uses TikTok Ads to reach Gen Z and millennial audiences worldwide. Native formats, Spark Ads and conversion-focused optimization.

Spark Ads & native
DV

DV360

Display & Video 360 for premium programmatic. Access to Google inventory and third-party exchanges with advanced targeting.

Premium programmatic

LinkedIn Ads

Targeted B2B acquisition. Sponsored Content, InMail, native Lead Gen forms with targeting by job function, industry and company size.

B2B & Lead Gen

Snapchat Ads

Immersive Snap Ads, Story Ads and AR Lenses. Ideal for awareness and e-commerce campaigns targeting the 18-34 demographic.

AR & Story Ads

Analytics & server-side tracking

3 tools

GA4

Webotic uses GA4 for attribution and campaign analysis worldwide: custom events, audiences, data-driven attribution models and BigQuery integration.

Attribution & BigQuery

GTM Server-Side

Webotic uses GTM Server-Side for server-side tracking on every client account: bypass ad blockers and recover 35% of lost conversion data. First-party infrastructure deployed on 100% of accounts.

First-party tracking

Looker Studio

Webotic uses Looker Studio to build personalized dashboards for international advertisers. Cross-platform visualization of your KPIs: ROAS, CPL, conversions, multi-touch attribution.

Custom dashboards

CRM

3 tools

HubSpot

Webotic uses HubSpot for CRM and marketing automation. Ad lead integration into HubSpot for full sales pipeline tracking.

Automation & nurturing

Salesforce

Webotic uses Salesforce for end-to-end tracking of ad-generated leads. Attribution all the way to closed revenue. Real ROI, not estimated.

End-to-end attribution

Pipedrive

Sales-focused CRM for commercial teams. Ad lead integration and conversion pipeline tracking.

Sales pipeline

Development

3 tools

Shopify

Full Shopify integration: e-commerce tracking, data layer, checkout optimization and connection to ad platforms.

E-commerce & data layer

WordPress

Development of optimized landing pages, tracking integration and conversion funnel creation on WordPress.

Landing pages & funnels

Webflow

High-performance sites and landing pages on Webflow. Custom design, tracking integration and technical SEO optimization.

High-performance sites

Automation

1 tool

Zapier

Automation of lead flows between ad platforms, CRM, email and internal tools. Zero data loss, zero delay.

Automated lead flows

A real campaign flow

Here's how our tools interconnect across a full acquisition cycle, from the ad impression to the reporting dashboard.

Acquisition

Google Ads Meta Ads TikTok Ads LinkedIn Ads

Tracking

GTM Server-Side GA4 Meta CAPI

Conversion

WordPress Shopify Webflow

CRM & Nurturing

HubSpot Salesforce Pipedrive

Automation

Zapier

Reporting

Looker Studio