Google Ads budget simulator for Morocco.
Set your monthly budget and sector: the tool computes expected clicks, conversions and cost per acquisition from CPCs actually observed across 850 campaigns and 47 Moroccan advertisers. The output is a range, because a median CPC of 1.80 MAD sits alongside a high of 4.20.
Where these numbers come from
The CPCs and costs per lead used here come from Webotic's CPL/CPM Morocco 2026 benchmark: first-party data from ad platforms and CRMs across 47 Moroccan advertisers, covering more than 850 campaigns between January 2024 and April 2026, aggregated into 25th-to-75th percentile ranges over 10 sectors.
The conversion rate is not a hand-added constant: it derives from the ratio between the published cost per click and cost per lead. The simulator therefore cannot contradict the benchmark, and if the benchmark is updated, so is the tool.
What the tool does not know: the quality of your landing page, the strength of your offer against competitors, and your market's seasonality. Those three shift the result far more than budget does.
See the CPL / CPM Morocco 2026 benchmark