Does a clinic's communication respect ethics?

Yes, it's central. A medical social presence relies on information, prevention and reassurance, never on comparative advertising or promises of results. All content is designed within that framework.

Which networks for a clinic?

Those where patients are, usually Instagram and Facebook, with an editorial line adapted to each and a professional, human tone.

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/ 16 · clinique-guessousHealthcareJune 18, 2026Ongoing engagement

CASE STUDY · HEALTH · 2026

Clinique GuessousA digital voice for a leading clinic.

A clinic must inspire trust even before the first consultation. Webotic built a professional, compliant and human social presence. (Indicative figures, to be confirmed.)

SCOPESocial Media · Health · Clinic

+150%communitygrowing

2.5×post reachaverage

+80%engagementaverage

< 2hresponse timeto messages

STACK

Social media strategy
Medical editorial line
Visual design
Community management
Moderation

The challenge · inspiring trust online

Before the first consultation, a patient looks online. The clinic needed social communication that was professional, compliant with medical ethics and deeply human — with no prohibited promotional argument.

Trust is built before the first consultation.
Strict ethical framework to respect.
Social presence to professionalize.

The approach · editorial and reassurance

Webotic defined a clear medical editorial line validated with the care team, a content calendar (prevention, services, team), visuals consistent with the clinic's image, and regular community management and moderation.

Editorial line validated with the care team.
Content calendar tailored to each network.
Consistent visuals + regular management.

The results · an image to match

The social presence now reflects the clinic's seriousness and humanity: community +150%, post reach 2.5×, engagement +80% and a message response time under 2 hours. (Figures to replace with final values.)

Community +150% · reach 2.5×.
Engagement +80%.
Response time < 2h, compliant content.

Our image on social media finally reflects the seriousness and humanity of our clinic. Patients find us more approachable.
Clinique Guessous managementClinique Guessous · healthcare

FREQUENTLY ASKED QUESTIONS

Does a clinic's communication respect ethics?: Yes, it's central. A medical social presence relies on information, prevention and reassurance, never on comparative advertising or promises of results. All content is designed within that framework.
Which networks for a clinic?: Those where patients are, usually Instagram and Facebook, with an editorial line adapted to each and a professional, human tone.