Glam Lighting360° digital strategy for a lighting brand.
Glam Lighting needed a single partner to run everything and make the levers work together rather than in silos. (Indicative figures, to be confirmed.)
- SEO
- Meta Ads
- Google Ads
- GTM Server-Side
- Meta CAPI
- GA4
- Social Media
The challenge · breaking the silos
Glam Lighting needed to be found through SEO, sell via advertising, measure correctly and engage a community — but these levers worked separately. The goal: a unified setup where each channel reinforces the others.
- Digital levers managed in silos.
- Need for a single partner and a coherent vision.
- Conversion measurement to make reliable.
The approach · orchestrated 360°
Webotic ran the whole thing: SEO to capture decor/lighting demand, sales-oriented Meta & Google campaigns, server-side tracking to measure every conversion, and social media to build the image. The levers were aligned on common goals.
- SEO + Ads + tracking + social by one partner.
- Sales-oriented campaigns, server-side measurement.
- Brand image strengthened on social.
The results · levers reinforce each other
Aligning the channels produced a cumulative effect: media ROAS 3.1×, acquisition cost down 38%, overall traffic +210% and social engagement +120%. (Figures to replace with final values.)
- ROAS 3.1× · CPA −38%.
- Overall traffic +210%.
- Social engagement +120%.
Having one team handle SEO, ads, tracking and social is what changed everything: the levers reinforce each other instead of working against one another.
FREQUENTLY ASKED QUESTIONS
- Why entrust all levers to a single partner?
- Because SEO, advertising, tracking and social share the same data and goals. Managed together they reinforce each other; managed in silos they contradict each other and waste budget.
- Which lever should you start with?
- Tracking: without reliable measurement, none of the other levers can be optimized correctly. It's the foundation.