How Webotic boosted Zoo de Rabat's attendance through multi-channel media buying
+45% attendance during the off-season. 4.2x ROI across all campaigns — proof that our Morocco-based team delivers international-grade results.
+180%
Result: 180% increase in website visits
+45%
Result: 45% uplift in on-site attendance
-35%
Result: 35% reduction in cost per acquisition (CPA)
4.2x
Result: overall return on investment (ROI) of 4.2x
The challenge
A park in search of off-season visitors
Zoo de Rabat, located in the heart of Morocco's capital, was facing a significant drop in attendance outside of school holidays and weekends. The goal: attract families in Rabat and Casablanca during quiet periods while optimizing cost per visitor acquisition — with measurable, international-grade performance.
The zoo had no structured digital acquisition strategy in place. Communication relied almost entirely on word-of-mouth and organic social media.
Our approach
A targeted multi-channel strategy
01
Meta Ads campaigns (Facebook, Instagram, Advantage+) targeting families with children within a 80km radius of Rabat and Casablanca, with immersive video creatives
02
Intent-based Google Ads (Search, Performance Max) on queries such as "family outing Rabat", "zoo Morocco", "kids activity Rabat"
03
Multi-platform retargeting strategy to convert site visitors into ticket buyers
04
Server-side tracking (GTM Server-Side, Meta CAPI) and full GA4 setup with offline conversion tracking (physical visits), GDPR-compliant
Technologies used
Meta Ads (Facebook, Instagram)
Google Ads (Search, Performance Max)
GA4
GTM Server-Side
Meta CAPI
“Webotic completely transformed our digital approach. The results exceeded our expectations, especially during the months when we struggled the most to fill the park.”
— Marketing Director, Zoo de Rabat