B2B
SEO + SEA — B2B Lead Gen
How Webotic generated +280% qualified B2B leads for Leyton through SEO and Google Ads
+280% qualified C-level leads. CPL cut in half in 6 months.
The challenge
Leyton, a global consulting firm specialized in innovation financing, needed to generate qualified C-level leads (CFOs, CEOs, Finance Directors) for high-value advisory engagements.
The long B2B sales cycle and high cost per qualified lead made acquisition complex. Existing channels were saturating without delivering the necessary volume.
The B2B funnel
Audience — SEO + Paid
Leads generated
Qualified C-level leads
Signed engagements
Our approach
SEO Content
SEO content strategy built around R&D tax credits, innovation incentives and innovation financing topics
Google Ads
Google Ads campaigns on high-intent B2B keywords with dedicated landing pages
LinkedIn Ads
LinkedIn Ads targeting C-level decision-makers by industry and company size
HubSpot CRM
HubSpot CRM integration for lead scoring and automated nurturing
The results
+280%
Result: 280% increase in qualified B2B leads
-52%
Result: 52% reduction in cost per lead (CPL)
x3.5
Result: conversion rate multiplied by 3.5
45
Result: 45 qualified leads per month
Technologies used
Google Ads (Search, Performance Max)
LinkedIn Ads
SEO
HubSpot CRM
Server-Side GTM
“The SEO + paid combination has been a game-changer for our B2B acquisition. Webotic understands the consulting business and delivers leads that convert into signed engagements.”
— Business Development Director
Leyton
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Get my free audit →Relevant industries
Consulting & Audit
Lead generation for financing and tax advisory firms
B2B Services
Decision-maker acquisition for high-value professional services
Tech & Innovation
Targeting CTOs and innovation directors for technology solutions
Finance & Insurance
CFO and Finance Director lead generation for specialized financial services