How Webotic 5x'd Axure's organic traffic through international SEO and Google Ads
+520% organic traffic. 35 keywords ranking on page one of Google US and EU.
The challenge
Axure, a SaaS vendor specialized in UX prototyping, wanted to scale its organic visibility across the US and European markets. Up against competitors like Figma and Sketch, the brand was losing ground in organic acquisition.
Paid acquisition costs were becoming unsustainable. The objective: build a profitable long-term SEO channel while keeping PPC campaigns performing.
Our approach
- Full technical SEO audit: Core Web Vitals, architecture, crawlability, hreflang
- Multilingual content strategy targeting queries like "prototyping tool" and "wireframe software" in EN, FR and DE
- Link-building campaign with leading tech and UX publications
- Supporting Google Ads PPC campaigns to cover keywords where SEO had not yet cracked the top 3
The results
+520%
Result: 520% increase in organic traffic
+200%
Result: 200% increase in trial signups
35
Result: 35 keywords ranking on page one of Google
-45%
Result: 45% reduction in paid cost per acquisition (CPA)
Technologies used
International SEO
Google Ads (Search, Performance Max)
Ahrefs
GA4
Server-Side GTM
“Webotic built an organic acquisition channel that now generates more trials than our paid campaigns. Their technical SEO approach and data rigor are exactly what a SaaS business needs.”— VP Marketing, Axure