Motorcycle dealership — Casablanca320 qualified leads a month for a motorcycle dealership in Casablanca.
A busy showroom, but online enquiries were scattered and slow to handle. Webotic industrialized per-model lead acquisition and WhatsApp qualification to fill test rides. (Indicative figures, to be confirmed.)
Client anonymized at their request — the figures are real, verifiable on request.
- Meta Lead Ads
- Instagram Ads
- TikTok Ads
- WhatsApp Business
- Meta CAPI
- Google Sheets CRM
The challenge · scattered, slow leads
The dealership had a broad motorcycle range and strong social demand in Casablanca, but its online acquisition was poorly structured. Enquiries came in through private messages, comments and scattered forms, with no link to the model sought or the available salesperson. Without a clear process, response time often ran into several days and some prospects went cold before the first contact was even made. Under these conditions it was impossible to know which model actually drove sales or what a genuinely usable lead really cost. Meta budgets were pushed on generic campaigns, with no segmentation by range, which inflated cost per lead and diluted creative relevance. Salespeople, meanwhile, juggled several inboxes with no prioritization, at the risk of missing the hottest requests. The goal was clear: turn very real latent demand into a flow of test-ride appointments that were measurable, attributable and fast to handle, without adding to the showroom team's daily workload.
- Enquiries scattered across messages, comments and forms.
- Response time of several days, prospects going cold.
- Generic campaigns with no per-model segmentation.
- No reliable attribution of sales to campaigns.
The approach · one lead per model, qualified on WhatsApp
Webotic segmented acquisition by motorcycle model: each flagship range got its own Meta and Instagram Lead Ads campaigns, with a native form capturing purchase intent and budget. Upstream, short, punchy TikTok content built awareness and fed retargeting at low cost. Each lead was then automatically routed into a structured WhatsApp qualification flow: model confirmation, availability, license, then a proposed test-ride slot with a precise time. A synced product catalog kept listings current and enabled range-based follow-ups matched to each prospect's interest. On measurement, Meta CAPI and a lightweight Google Sheets CRM tied each lead to its campaign, its model and ultimately the sale closed at the showroom. The whole setup was calibrated to stay simple to run for the existing sales team, with no heavy tooling or redundant data entry, so the speed gain flowed straight to the salespeople.
- Meta and Instagram Lead Ads segmented by model.
- TikTok for awareness and retargeting.
- Structured WhatsApp qualification through to the test ride.
- Synced catalog and attribution via Meta CAPI.
The results · a measurable test-ride flow
In five months, acquisition went from an irregular trickle to a steady 320 qualified leads per month. Per-model segmentation and continuous creative optimization brought cost per lead down 45% against the starting point, while improving the quality of the enquiries. Above all, WhatsApp qualification cut the time between a lead and a test-ride appointment to 48h on average, versus several days before, sharply reducing drop-off between interest and visit. Thanks to rebuilt attribution, the dealership could identify its most profitable models and campaigns and reallocate budget accordingly, month after month. As a result, sales attributed to campaigns were multiplied by 1.9 over the period, with clear visibility on what actually produces revenue. The setup is still steered weekly on real data. (Figures to replace with final values.)
- 320 qualified leads per month, steady flow.
- Cost per lead down 45%.
- Lead-to-test-ride time cut to 48h.
- Attributed sales multiplied by 1.9.
We knew the demand was there, but we were losing it for lack of speed. Now every lead arrives tied to a model and the test ride is booked within two days. Our salespeople finally spend time on the right prospects.
FREQUENTLY ASKED QUESTIONS
- Why segment campaigns by motorcycle model?
- Because a buyer interested in a roadster doesn't have the same criteria as an urban scooter buyer. Segmenting by model enables precise creatives and forms, better targeting and a lower cost per lead, while showing exactly which range drives sales.
- Why qualify leads on WhatsApp rather than by phone?
- WhatsApp is the preferred channel in Morocco: it allows near-instant replies, structured qualification and a clear history. The prospect confirms their model, license and a test-ride slot with no friction, which sharply shortens the lead-to-test-ride time.
- What role does TikTok play in the setup?
- TikTok mainly builds awareness and interest at the top of the funnel, at a low delivery cost. Engaged audiences then feed Meta retargeting, which improves the quality of leads captured in Lead Ads without inflating the acquisition budget.
- Can you measure sales actually driven by the campaigns?
- Yes. Each lead is tied to its campaign and model via Meta CAPI and a lightweight CRM, then matched to the showroom sale. This separates profitable campaigns from the rest and lets you reallocate budget on real data rather than impressions.