How Webotic 5x'd Gobelets.com's e-commerce revenue with SEO and Google Shopping
+420% online revenue and a 4.8x ROAS in under 6 months for a leading French B2B e-commerce brand.
The challenge
Gobelets.com, a French e-commerce brand specialized in custom-printed cups for B2B and B2C buyers, needed to scale online sales and sharpen brand visibility in a mature French market. The site was bleeding revenue through a high cart-abandonment rate and an uncontrolled customer-acquisition cost. Demand was highly seasonal, with sharp peaks tied to events and corporate promotions across France.
Industry: B2B/B2C E-commerce (France)
Our approach
- SEO optimization of product pages tailored to French search intent: meta tags, unique descriptions, and product schema markup.
- Rollout of Google Ads campaigns (Shopping, Performance Max) segmented by product range and margin for the French market.
- Deployment of Meta Ads campaigns (Facebook, Instagram, Advantage+) with dynamic retargeting focused on cart abandoners.
- Email automation via Klaviyo: cart-recovery, post-purchase and loyalty sequences — all localized for French buyers.
The results
+420%
Online revenue growth (EUR-denominated sales, equivalent USD uplift)
4.8x
ROAS (Return On Ad Spend)
+250%
Organic traffic from French search queries
-38%
Reduction in cart abandonment rate
Technologies used
Google Ads (Shopping, Performance Max)
Meta Ads (Facebook, Instagram, Advantage+)
E-commerce SEO
Shopify
Klaviyo
Server-Side GTM (GDPR-compliant)
Webotic structured our entire digital acquisition stack. The revenue impact was immediate, and retargeting cut our cart abandonment dramatically.— Founder, Gobelets.com