How many leads for 8,000 MAD/month?
The simulator derives from real benchmarks in our 2026 Morocco CPL/CPM study (10 sectors, 92K conversions). Set your budget, objective and sector — you get estimated impressions, clicks and conversions with an honest range.
How the simulator works
The method is deliberately transparent. Impressions = monthly budget ÷ sector median CPM × 1,000. Clicks = impressions × observed sector CTR (between 0.8% and 2.4% depending on segment, creative type and placement). Conversions = clicks × sector conversion rate (between 0.9% and 4.1% on an optimised landing). The CPA range matches the 25th and 75th percentiles we measure on Webotic accounts after exiting the learning phase — not the aspirational marketing average you see on LinkedIn.
Numbers come straight from our 2026 Morocco CPL/CPM study: 850+ campaigns, 12.4M MAD spent, 92,000 traceable conversions between January 2024 and April 2026. For each sector we take the median CPM observed in mobile feed (the dominant placement in Morocco), a click-volume-weighted average CTR, and a site conversion rate measured server-side via CAPI when attribution was in place. Accounts still in learning phase (under 50 conversions) are excluded so the median stays clean.
Owned limits. The simulator doesn't model iOS 17.4 signal loss (15 to 20% invisible conversions without server-side CAPI), learning phase volatility (the first 14 days can cost 40 to 60% more), or creative fatigue (past 5,000 impressions per variant, CTR drops 30 to 50%). It assumes a clean landing page, real product-market fit and a held creative cadence. For a projection tailored to your account, competitive context and history included, request an audit — it's free.
See our 2026 Morocco CPL/CPM study →