Social media manager pricing in Casablanca, published, monthly.
The Casablanca social media market runs from 1,200 MAD for a junior freelancer to 25,000 MAD for a senior agency, with no published rate card anywhere. Here is ours, line by line, in dirhams, with no surprise add-ons after signing.
- Three monthly tiers in MAD: starter 4,500, growth 8,500, scaling 14,000. No setup fees.
- Three-month minimum to absorb editorial onboarding, then 30-day rolling cancellation.
- Production runs in-house in Casablanca: strategist, editor, motion designer, Darija/French moderator.
- Monthly report covering organic reach, follower growth, comment sentiment and attributed leads.
Why social media pricing varies so wildly in Casablanca
Three pricing bands coexist on the Casablanca market and explain the 1-to-20 ratio between quotes a Moroccan SME receives in a single week. Solo freelancers, often students or recent graduates, charge between 1,200 and 3,500 MAD per month for 8 to 12 posts, with no real strategy or structured reporting. Mid-tier agencies sit between 5,000 and 12,000 MAD per month and assign an account manager, but outsource the actual production work to juniors, which creates editorial misalignment over time. Senior agencies like Touch Media or Hooked Digital start at 15,000 MAD and quickly climb past 30,000 MAD with bundled packs mixing paid social, influencer marketing and professional video production. Webotic positions itself in the upper mid-range: production stays in our Casablanca office, but unlike any comparable agency, we publish the full rate card. The client knows exactly what they are buying: how many posts, on which channels, moderated how many days per week, with which reporting cadence.
- Solo freelancer: 1,200–3,500 MAD/month, no strategy, no continuity guarantee
- Mid-tier agency: 5,000–12,000 MAD, account manager but juniors doing the work
- Senior agency: 15,000–30,000+ MAD, opaque all-inclusive bundles
- Webotic: 4,500–14,000 MAD, published rate card, senior production in-house
What a monthly tier actually contains
A month of social media management at Webotic is not a Canva calendar recycled across clients. The 4,500 MAD starter tier covers 12 feed posts on one channel, 5-day-a-week moderation, and a one-page monthly report. The 8,500 MAD growth tier adds a second channel, scales to 20 posts per month, daily stories, two UGC videos shot in our Casablanca studio, and 7-day moderation including weekends. The 14,000 MAD scaling tier pushes to 40+ posts, up to three channels, brings in a motion designer for short-form video, sets up paid social on Meta and TikTok with a separate media budget, and runs an ambassador program. Production stays in Casablanca, in our office, with a strategist, an editor, a motion designer, and a bilingual Darija/French moderator. No outsourcing to Manila or Cairo. The client gets a shared Slack channel and sees every post two days before publication.
- Editorial calendar approved every Friday for the following week
- Monthly UGC shoot in our Casablanca studio (lighting, ring light, teleprompter)
- Moderation in Darija and French, copy aligned with brand guidelines
- Shared client Slack + monthly report signed by the lead strategist
In-house hire or agency: where the math actually flips
This question comes up on every discovery call. For a Moroccan brand publishing fewer than 15 posts per month on a single channel, a junior in-house social media manager at 6,000–8,000 MAD gross covers the need, as long as you accept they will likely leave within eighteen months on average. For a brand publishing 30+ monthly posts, running three channels, producing regular video and investing in paid social, the in-house option becomes economically unreasonable: you need a strategist (15,000 MAD), an editor (8,000 MAD), a motion designer (10,000 MAD) and a moderator (5,000 MAD), totaling 38,000 MAD gross per month before payroll taxes and equipment. The agency option at 14,000 MAD covers the same scope with a battle-tested team and zero turnover risk on the client side. The break-even point sits around 20 monthly posts across multiple channels. Below that: in-house or freelance. Above that: agency, ideally one that publishes its rates.
- Under 15 posts/month on one channel: a junior in-house hire or freelance works fine
- Over 30 multi-channel posts + paid: a dedicated agency is cheaper than a full in-house team
- Moroccan in-house social media manager turnover averages 18 months — a hidden cost
- Testing a quarter with an agency before hiring in-house is the most rational play
Monthly retainers in MAD ex-VAT, transparent. Editorial production and community 100% in-house in Casablanca.
- 12 feed posts per month on 1 channel (IG or LinkedIn)
- 5-day-a-week moderation, replies under 4 hours
- One-page monthly report: reach, followers, top 3 posts
- 3-month minimum, then 30-day rolling cancellation
- 20 feed posts + daily stories on 2 channels
- 2 UGC videos shot in Casablanca studio per month
- 7-day moderation, weekends included, Darija + French
- Detailed monthly report + quarterly strategic review
- 40+ posts, unlimited stories, up to 3 channels
- 4 motion / pro videos per month, paid social setup Meta + TikTok
- Ambassador program: 3 to 5 Moroccan micro-influencers
- Dedicated senior strategist + real-time shared Slack
FREQUENTLY ASKED QUESTIONS
01What does a social media manager cost in Casablanca in 2026?
In Casablanca, a junior freelance social media manager charges between 1,200 and 3,500 MAD per month for 8 to 12 posts without strategy. A mid-tier agency sits between 5,000 and 12,000 MAD with a dedicated account manager. A senior agency starts at 15,000 MAD and exceeds 30,000 MAD when influence and paid social are bundled in. Webotic publishes its rates: 4,500, 8,500 or 14,000 MAD depending on scope, with no hidden setup fees.
02Should you hire a social media manager in-house or use an agency?
For fewer than 15 monthly posts on one channel, a junior in-house hire at 6,000–8,000 MAD gross is enough. Above 30 multi-channel posts with video and paid social, a complete in-house team costs around 38,000 MAD gross per month before payroll taxes. At that level, an agency at 14,000 MAD covers the same scope with less turnover risk. The break-even point sits around 20 multi-channel posts per month.
03How many posts per month make sense for a Moroccan brand?
The standard cadence for a Moroccan SME is 12 to 20 feed posts per month plus daily stories on Instagram. An active e-commerce brand should target 25 to 40 monthly posts with product rotation. LinkedIn requires 8 to 12 monthly posts for B2B. Publishing fewer than 8 posts per month no longer generates meaningful organic reach since the 2024 Meta algorithm changes. Twelve sharp posts beat forty generic ones every time.
04Why does pricing vary so much between Moroccan agencies?
Three reasons: agency seniority (a junior costs three times less than a senior strategist), actual scope (a 5,000 MAD package never includes video shooting or weekend moderation), and the historical opacity of the Moroccan market where few agencies publish their rate cards. Always ask your provider in writing for the post count, channel count, moderation days and reporting frequency before signing.
05Which social channels should a Moroccan SME prioritize?
Instagram remains mandatory for Moroccan retail, beauty, restaurants and lifestyle. TikTok is now essential for brands targeting 18-34 who can produce regular vertical video. LinkedIn is critical in B2B services, consulting and SaaS. Facebook still drives paid targeting but loses organic. Twitter and Snapchat are no longer worth the effort for most Moroccan brands in 2026, except in media or luxury segments.
06Does Webotic also manage Facebook and TikTok ads?
Yes, the 14,000 MAD scaling tier includes paid social setup on Meta and TikTok with pixel installation, server-side Conversion API, and campaign structure. Media budget is separate and billed directly by the brand to Meta or TikTok. For higher-volume media campaigns, we offer our dedicated media buying and lead generation service with a mixed retainer + performance compensation model.
Free 30-minute audit of your social
Send us your Instagram, TikTok or LinkedIn handle. Within 48 hours, a Webotic strategist will call you for 30 minutes of audit: posting cadence, creative quality, comment sentiment, hashtag relevance, priority axes. No generic PDF, no sales pitch — just a frank call, delivered free, with a costed recommendation if you want to go further.