Google Ads — E-commerce (US)
How Webotic scaled ThinSlim Foods, a US e-commerce brand, with Google Ads Performance Max
+320% revenue at a 5.2x ROAS for a US-based DTC brand — while keeping the account profitable. Proof that Webotic operates at international scale.
Monthly orders
+190%
Cumulative revenue (USD)
+320%
The challenge
ThinSlim Foods, a US brand specialized in low-carb food products, had hit a growth plateau on Google Ads. The mandate: meaningfully scale US e-commerce revenue while maintaining a profitable ROAS above 4x.
Existing campaigns were poorly structured, with an unoptimized product feed and bidding strategies misaligned with the target volume — a common bottleneck when scaling DTC brands in competitive US markets.
01
Performance Max by category
Deployed Performance Max campaigns segmented by product category and margin tier to protect blended profitability.
02
Shopping restructure
Full rebuild of Shopping campaigns with automated ROAS-based bidding aligned to US market benchmarks.
03
Merchant Center optimization
Merchant Center feed optimization: enriched titles, complete product attributes, HD imagery for higher feed quality scores.
04
Continuous A/B testing
Continuous A/B testing of creatives and audience signals to maximize ROAS throughout the US buying cycle.
The results
Before / After Webotic
Before
Plateau
Revenue growth
3.1x
Average ROAS
Unoptimized
Product feed
→
After
+320%
Revenue growth
5.2x
Average ROAS
HD optimized
Product feed
Technologies used
Google Ads (Search, Shopping, Performance Max)
Google Merchant Center
GA4
GTM Server-Side
“We thought we'd hit our ceiling on Google Ads. Webotic tripled our sales in 4 months while improving our ROAS. Their command of Performance Max is impressive.”
— CEO, ThinSlim Foods (US)