How Webotic generated +380% leads for Twenty20 via multi-platform media buying
+380% leads generated with a 3.8x ROAS across 3 markets launched in 60 days.
The challenge
Twenty20 needed to scale customer acquisition quickly in a new market. Existing channels were saturated and cost per lead was climbing steadily. The stakes: find new acquisition levers, test fast, and deploy across multiple markets simultaneously without blowing up the budget.
Industry: Services
Our approach
- Multi-platform testing: simultaneous deployment on Meta Ads (Facebook, Instagram, Advantage+), Google Ads (Search, Performance Max) and TikTok Ads.
- Rapid iteration: weekly test cycles with strict kill criteria applied to every audience.
- Creative testing: 15+ creative variants tested per sprint to surface the strongest angles.
- Progressive scaling: budget increased only on winning audience-creative combinations.
The results
+380%
Result: 380% increase in leads generated
3.8x
Result: 3.8x ROAS (Return On Ad Spend)
-55%
Result: 55% reduction in cost per lead (CPL) in 60 days
3
Result: 3 markets launched simultaneously
Technologies used
Meta Ads (Facebook, Instagram, Advantage+)
Google Ads (Search, Performance Max)
TikTok Ads
GA4
GTM Server-Side
In 60 days, Webotic cut our cost per lead in half and opened three markets we wouldn't have dared tackle on our own. Their testing methodology is devastatingly effective.— Marketing Director, Twenty20