SEO or Google Ads? The maths, not the opinion.
The same traffic can be bought or built. This tool prices both: what your visit volume would cost in Google Ads every month, what SEO costs to reach it, and after how many months the second overtakes the first.
What this calculation does not say
Advertising stops the day you stop paying. SEO traffic keeps going — more weakly, but it keeps going. This calculation does not value that residual asset, which makes it unfavourable to SEO.
Conversely, SEO can fail. You can invest twelve months and never reach the target volume, because a competitor is stronger or the search intent does not exist in your sector. Google Ads delivers traffic from day one, with no promise to keep.
During the ramp-up, the tool charges SEO the top-up you would have to buy in advertising to hold the volume. Without that, the comparison would artificially flatter SEO by comparing present traffic to future traffic.
Where the CPCs come from
Costs per click come from Webotic's CPL/CPM Morocco 2026 benchmark: first-party data from the ad platforms of 47 Moroccan advertisers, covering more than 850 campaigns, aggregated by sector from the 25th to the 75th percentile.
That is the only external constant in this tool. Target volume, SEO budget and ramp-up time are your assumptions — the tool does not pretend to know them for you.
See the CPL / CPM Morocco 2026 benchmark