How Webotic positioned Varta as an SEO leader in the MENA market through SEO and Meta CAPI
+450% organic traffic. #1 ranking on 12 strategic keywords across the MENA region.
The challenge
Varta, a global leader in batteries, wanted to break into the MENA market online through SEO. The brand was nearly invisible on search engines across the region, competing against well-established players.
The objective: build a strong organic presence in Morocco and the broader MENA region, generate qualified B2B leads and reduce reliance on paid campaigns.
Our approach
- Full technical SEO audit: site architecture, speed, markup and indexation
- Localized content creation in Arabic and French targeting MENA search queries
- Conversion-optimized landing pages with B2B lead forms
- Server-side tracking implementation (GTM Server-Side, Meta CAPI) for accurate lead attribution
The results
+450%
Result: 450% increase in organic traffic
+180%
Result: 180% increase in B2B leads generated
#1
Result: #1 ranking on 12 strategic keywords across MENA
-40%
Result: 40% reduction in cost per lead (CPL)
Technologies used
SEO
Meta CAPI
GA4
GTM Server-Side
“Webotic succeeded where other agencies had failed. In under 6 months, we went from invisible to SEO leaders on our strategic keywords across the MENA region.”— Digital Marketing Manager, Varta MENA