How Webotic generated +200% premium leads for Artco through SEO and Meta Ads
+200% qualified leads with an 85% quality score on the high-end segment.
The challenge
Artco, a brand positioned on the premium segment, needed to attract high-end clients through digital channels. The problem: generalist channels delivered volume but not the expected quality. Every lead had to match a precise profile, with high purchasing power and real buying intent.
Industry: Premium services
Our approach
- Premium content strategy: in-depth articles, exclusive guides, high-perceived-value content.
- Long-tail SEO targeting high buying-intent queries with low competitive volume.
- Meta Ads (Facebook, Instagram, Advantage+) lead gen campaigns with lookalike audiences built from top existing customers.
- HubSpot CRM integration to score, segment and nurture every lead automatically, fully GDPR-compliant.
The results
+200%
Increase in qualified premium leads
85%
Lead quality score
-42%
Reduction in cost per lead (CPL)
+150%
Increase in organic visibility
Technologies used
Premium SEO
Meta Ads (Facebook, Instagram, Advantage+)
Server-side tracking (Meta CAPI, GTM Server-Side)
HubSpot CRM
The difference with Webotic is the quality of the leads. We no longer receive off-target requests. Every contact generated matches our ideal customer profile.— Sales Director, Artco